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  • Branding for Goozi Goozi - Alex Monzo
    • Art direction
    • Brand design
    • Concept creation
    • Illustration
    • Logo design
    • Packaging design
    • Stationery
    • Visual identity

    Goozi Goozi

    Friendly, colorful, beautiful and elegant, this is how this low-alcohol rice liqueur should be. A new beverage for the Chinese market that sought a Western aura, clearly differentiating its four varieties, while unifying the whole family of products with an aesthetics that thought and understood its Eastern consumer.

    Thus Goozi Goozi was born. Four rice liqueurs in pastel colors, playing with textures and organic shapes, give life to a series of very natural illustrations that dress each of the bottles and balance them in a fun way with the elegant and stylized logo.
    Project developed in Brandsummit Studio.
    goozi goozi branding & packaging design
    goozi goozi branding & packaging design
    goozi goozi branding & packaging design
    goozi goozi branding & packaging design
    goozi goozi branding & packaging design
    goozi goozi branding & packaging design
    goozi goozi branding & packaging design
    goozi goozi branding & packaging design
    goozi goozi branding & packaging design
    goozi goozi branding & packaging design
    goozi goozi branding & packaging design
    goozi goozi branding & packaging design
    goozi goozi branding & packaging design
    goozi goozi branding & packaging design
    goozi goozi branding & packaging design
    goozi goozi branding & packaging design
    goozi goozi branding & packaging design
    goozi goozi branding & packaging design
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