• Art direction
  • Creative concept
  • Illustration
  • Packaging
  • Photography

Crema de casalla

Firecrackers, cassalla and paella. A combination that means Valencia, also, the perfect inspiration to give life to the packaging of an aniseed cream. Keeping the emblematic colours of a brand as renowned in the region as Cerveró, its classical facet was left aside to create a world of irreverent illustrations of authentic Valencian moments: paella, fire and popular expresions.
Others study cases

Pops´n Bops

La Serp

Ricard Camarena